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A Dedicated Account For The Biden Campaign Debuts On Super Bowl Sunday
For the next nine months, your For You Page is going to be inundated with videos collected with the 2024 Presidential Election. As reported by CNBC, the Joe Biden campaign has officially launched an account on TikTok with the intent of meeting voters where they spend a huge part of their time these days.
What is strange is Biden’s camp has a love or a hate relationship with TikTok. It has banned the app on government issued devices and TikTok’s CEO has been summoned to testify in multiple hearings in front of elected officials.
Now, the move is not at all surprising. TikTok currently has over 1 billion users on the app and in the U.S. there are 150 million accounts. In addition, TikTok is an influential source of news for users and quite surprising considering the app is still not transparent with how it promotes/demotes content with its secretive algorithms.
