EventLeadsPro Helps Mom-And-Pop Shops Harness TikTok’s “Explore More Places”

Anthony Carranza
2 min readJun 21, 2024
Generative AI Craiyon.

Approximately in less than nine months from now, TikTok may or may not stick around. Why? Well, the law was passed forcing the popular and very influential social network to part ways with its parent company ByteDance. However, a counter-lawsuit was filed and what will happen next is uncharted territory.

While this is playing out, users are realizing the power TikTok presents for for small businesses. Specifically, how to drive traffic to their accounts and how to leverage local search. Did you know customers use these search terms frequently:

  • Food near me (ranks 27th most popular on Google in the U.S.)
  • Restaurants near me
  • Coffee bars near me

Did you know on TikTok “food near me” has a daily search volume of 45 million? It is a no brainer as to why businesses are turning to this platform to attract customers.

A platform leveraging the “Explore More Places” feature on TikTok is EventLeadsPro. What the company’s new software does is leverage AI to enable restaurants and other small businesses to create user generated video (UGV). In addition, when you create content you are improving your score for the TikTok algorithm. The benefits with the AI software are:

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Anthony Carranza

Mission Statement Education: “My purpose is to connect with learners and inspire them! Write about education and TikTok trending topics!