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How TikTok Will Drive Up Sales This Holiday Season
Consumers for the past decade had used primarily Facebook, Instagram, Google, and Twitter to shop around for gifts the holiday season. However, the way we shop nowadays has been altered by none other than TikTok. According to Statista, seven out ten United States (U.S) consumers will use a social network as a source of inspiration to purchase gifts.
TikTok has exploded in popularity with its over 1 billion active users. In the U.S, there are 138 million active users. Naturally, advertisers are flocking to the platform to maximize their sales and revenues.
Why the sudden interest in TikTok since Google and Facebook are well established? Facebook underwent a branding name change to Meta in light of the ongoing scandals and repeated data privacy violations (misinformation and fake news). Google has had stability with advertising, but advertisers are now interested in expanding their portfolios on this social media app.
In a detailed study by the globally-leading social marketing software, Dash Hudson, compiled data provided By NielsenIQ to evaluate the performance of top beauty brands on TikTok. In addition, the survey factored the benchmark…
