Navigating Platform Dynamics: Adapting to Social Media Algorithm Changes and Payout Structures to Maximize Influencer Earnings

Generative AI — TikTok algorithm social media.

Social media has transformed the way we live, communicate and monetize through these innovative platforms. It is estimated that in 2024 about 62% of the population uses social media.

Global social media statistics research summary 2024 [May 2024]

Platforms in 2024 have seen quite a number of shifts. First, since the advent of social media no platform has been so popular like TikTok and owned by a foreign company. In addition, it is the first time that an app of this scale and size is scheduled to be either sold or face a full ban in the U.S., which is unprecedented.

Given all these changes and the uncertainty for the future, the next section we will go into detail how is this affecting algorithms, engagement and earnings for content creators, brands and marketers.

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