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SHEIN Is The Most Popular Brand On TikTok
When it comes to China, they competing with likes of successful American companies. TikTok is one example for the social media market. The other company ranked as the most popular fashion hault brand is SHEIN.
According to illumin, an advertising platform, looked at the top 50 most-viewed TikTok videos under the clothing category. In addition, the research carried out by the ad platform identified the following:
- Brands
- Products
- Cost
Under the hashtag #hauls, SHEIN appeared the most and accounted for 42% of the total products listes across home and clothes hauls. The average cost for each individual item was $9.33.
Considering how other well-known brands like H&M, Temy and Walmart, the Chinese company is a runaway success. It is estimated that SHEIN is valued at $100 billion USD.
A spokesperson for SHEIN said, “Tops are far more versatile than dresses and ‘bottoms’ since they can be mixed, matched, and accessorized in different ways. It makes sense that tops are the most popular clothing item in #hauls as it signifies a shift in consumption culture towards pieces that have more versatility.”
