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The New York Times Joins TikTok
New York Times (NY Times) is a bastion of journalism and one of the few dailies to continue to survive a shrinking industry. With the contraction of newspapers and having to become hybrid in how to deliver the news on social media certainly transformed the industry forever.
When Twitter launched in 2006, The Times did not join right away until a year later. The same is applicable with TikTok. Well, in spite of Tiktok getting so much attention from regulators, they joined the app on January 25, 2023.
What is interesting is the timing of it and The Times is also verified on the app.
The Times compared to other publishers, The Times took time before joining. When the daily joined it attracted 700 followers. As of today they have 2,545 followers with more to come.
What do you think of this? Will it increase their audience and following? Let’s revisit this in the next couple of months.
