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Where TikTok Is Most Popular?
By now you should realize TikTok is not just popular with younger users. In fact, compared to all of the dancing trends that once ruled it has now evolved to adults adopting it. As indicated in the infographic below TikTok is now used by 150 million people in the United States.
The advertising revenue market and competition has drastically shifted in the past few years. Google and Facebook were by far the preferred destination, but of course the boogeyman, TikTok, switched the dynamics around.
According to Statista, “he U.S. had the biggest adult addressable ad audience out of all the countries analyzed, with advertising reaching around 113 million users aged 18 or older at the end of 2022.” I am not at all surprised by this because there are recent events that have contributed to this ad change and investments on TikTok ads. They are the following:
Exodus from Twitter
Scandals involving Facebook
