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Facebook and Instagram Most Valuable Brands in 2023? Think again!
In spite of all the efforts, Meta hasn’t been able to do anything to stop TikTok in its tracks. According to data analysts at Business2Community (B2C), TikTok has surpassed Facebook as the most valuable social media brand and valued higher too as a company.
Per the data from analysts at B2C, TikTok is valued 11% higher than Facebook and 65% more than Instagram. Considering all of the circus behind the efforts to ban TikTok, its popularity continues to grow. The data collected for this latest results is from Q1 2023.
Once upon a time, Meta (AKA Facebook), was valued at $100 billion. Not anymore because of the seismic shift with TikTok’s arrival. TikTok is estimated to be valued at $65 billion while Meta is valued at $58.8 billion.